Ellett Brothers is a nationwide marketer and supplier of outdoor sporting goods products. Now in its 73rd year of business, the Company markets and distributes a broad line of products and accessories for hunting and shooting sports, marine, camping, archery and other outdoor activities. The Company’s product lines, which contain over 50,000 SKU’s, include firearms, reloading, marine electronics, trolling motors, optics, cutlery, archery equipment, ammunition, leather goods, camping equipment, sportsman gifts, and a variety of other outdoor sporting goods products. Ellett Brothers features such recognized brand names as Remington, Ruger, Browning, Winchester, Smith & Wesson, Daisy, Motorguide, Minn Kota, Coleman, and Leupold. The Company’s customers include over 20,000 independent retailers in all 50 states. Ellett Brothers buys from over 800 manufacturers and suppliers.
Ellett Brothers is a shining example of a true American success story. In 1933 Chilton Ellett, Sr. started a fishing supply business with a meager amount of merchandise, ninety dollars in the bank and half of an 8’ x 16’ shed for a warehouse. By 1935, Ellett Brothers’ warehouse had moved to a 424 square foot building. In 1944, Ellett Brothers made its first major expansion into a 7,200 square foot building in downtown Chapin, South Carolina. This new building was nearly 113 times the size of the 1933 warehouse. In 1954, Ellett Brothers expanded its office and warehouse to over 17,500 square feet. In 1974 Ellett Brothers moved to its current location in Chapin, South Carolina, and presently occupies a total of 250,000 square feet of warehouse and office space at that location. In addition, the company also owns and operates a 140,000 distribution facility in Newberry, South Carolina.
Ellett Brothers originally distributed only fishing supplies to independent sporting goods dealers located in North Carolina, South Carolina, and Georgia. In 1957, Ellett Brothers began distributing hunting and shooting sports products and outdoor accessories in an expanded territory, and the company subsequently discontinued the distribution of fishing equipment. In the early 1970’s, the Company implemented a telemarketing program that resulted in a significant growth in sales and profits. This innovative approach to sales and customer service combined telecommunications technology and management information systems helped achieve a more focused, controlled and responsive sales and service programs.
As compared with traditional telemarketing and field sales forces, Ellett Brothers believes that its teleservicing improves the frequency and quality of communications with customers. Our Business Unit Managers receive ten weeks of initial comprehensive training, followed by ongoing career enhancement classes. Their selling efforts are further supported and enhanced by training in daily sales meetings and continuous supervision by regional sales supervisors. The Business Unit Managers generally call each of their customers at least once a week to monitor their in-stock positions, to convey information regarding new products or promotions, and to provide status updates on previously unavailable merchandise.
The Company began to broaden its product lines to include marine accessories in late 1988 with the addition of a new division dedicated to selling to reputable marine dealers throughout North America. In recent years, the Company further expanded its product lines. First, it started an archery sales division to focus on the archery pro shop dealer. Ellett Brothers’ archery division was awarded the Multi-Line Distributor of the Year award by the leading Archery Business industry trade magazine in 1994, 1995, 1997 and 1998.
Ellett produces and distributes two annual catalogs containing its entire product line. Ellett’s annual catalog of hunting and shooting sports products and outdoor accessories is the largest in the industry and is considered by many to be the reference standard for hunting and shooting sports products. Ellett produces and distributes flyers throughout the year to emphasize new items, special purchases, and upcoming seasonal products.
The Company’s goal is to be the nation’s dominant purveyor of outdoor sporting goods products. Ellett’s growth strategy is based on providing the highest level of support and service to customers, rather than being simply a product distributor. Ellett believes that dedication to providing exceptional customer service and support through a highly-trained and motivated sales team, broad product selection, rapid order fulfillment, and purchasing convenience are, and will continue to be, the hallmarks of Ellett Brothers’ approach to serving the outdoor sporting goods market.
Branch 1: Ellett Brothers, LLC • 267 Columbia Ave, Chapin, SC 29036 • 1-800-845-3711
Branch 2: 5935 Granite Lake Dr, Granite Bay, CA 95746, United States